Privacy Policy and Cookie Policy
Last updated: May 2026
This Privacy Policy and Cookie Policy explains how ExciteIQ collects, uses, stores, shares, and protects personal information when you visit our website, purchase our products, contact us, subscribe to updates, or use our downloadable software.
This policy also explains how we use cookies and similar technologies.
1. Who We Are
This website is operated by ExciteIQ (“ExciteIQ”, “we”, “us”, or “our”).
Website: www.exciteiq.com
Email: support@exciteiq.com
Business name: ExciteIQ Ltd trading as ExciteIQ.
Company number: 02666184.
Registered address: Inglewood, Long Marston Road, Welford on Avon, CV37 8EG.
VAT number: 292419340570.
For the purposes of UK data protection law, ExciteIQ is the controller of the personal information we collect and use through this website and in connection with our products and services, unless otherwise stated.
2. What This Policy Covers
This policy applies to personal information we collect when you:
visit www.exciteiq.com;
browse our product pages;
purchase downloadable software, indicators, drawing tools, trade-management utilities, or related digital products;
create or use a customer account, if available;
download or activate software;
request support;
contact us by email, contact form, or other communication method;
subscribe to updates, newsletters, or product announcements;
interact with our advertising, analytics, or social media content;
use our website cookies or similar technologies.
This policy does not cover third-party websites, trading platforms, brokers, payment processors, or external services that we do not control. Those third parties may have their own privacy policies.
3. Personal Information We Collect
Depending on how you interact with us, we may collect the following types of personal information.
3.1 Contact and Identity Information
This may include:
name;
email address;
billing address;
country or region;
business name, if provided;
VAT number, tax number, or company details, if provided;
customer account details, if an account is created.
3.2 Purchase and Transaction Information
This may include:
products purchased;
order number;
purchase date;
price, currency, tax and payment status;
refund, cancellation, or chargeback information;
licence status;
download status;
support history linked to a purchase.
We do not store your full payment card details. Payment card information is processed by third-party payment providers.
3.3 Software Licensing and Activation Information
Some ExciteIQ software may use licensing or activation checks. Depending on the product, we may collect or process:
licence key;
registered email address;
machine ID, hardware identifier, or activation identifier;
NinjaTrader-related installation or platform information where needed for activation or support;
activation date;
activation count;
licence reset or transfer history;
software version;
error or diagnostic information voluntarily supplied by you.
This information is used to deliver the software, prevent unauthorised use, manage licences, provide support, and protect our intellectual property.
3.4 Support and Communication Information
When you contact us, we may collect:
your name and email address;
the content of your message;
screenshots, logs, files, or technical details you choose to send us;
details of your trading platform setup where relevant to support;
support history and our responses.
You should avoid sending sensitive personal information unless it is necessary for your support request.
3.5 Website and Technical Information
When you use our website, we may collect:
IP address;
browser type and version;
device type;
operating system;
referring website;
pages visited;
time and date of visit;
approximate location derived from IP address;
cookie identifiers;
analytics and advertising identifiers;
interaction data, such as clicks, page views, and checkout activity.
3.6 Marketing and Preference Information
This may include:
newsletter subscription status;
product interest;
marketing preferences;
email open and click information;
advertising audience or campaign information;
affiliate or referral information.
You can unsubscribe from marketing emails at any time using the unsubscribe link in the email or by contacting us.
4. How We Collect Personal Information
We collect personal information in several ways:
directly from you when you place an order, contact us, subscribe, or request support;
automatically through website cookies, analytics tools, server logs, and similar technologies;
from third-party providers such as Squarespace, Stripe, PayPal, email marketing providers, analytics providers, advertising platforms, licensing providers, and affiliate systems;
from software activation or licensing systems where used.
5. How We Use Your Personal Information
We use personal information for the following purposes:
to operate and maintain the website;
to process purchases and deliver digital products;
to create and manage customer orders;
to provide software downloads, licence keys, activations, updates, and licence support;
to provide customer support and respond to enquiries;
to troubleshoot technical issues;
to prevent fraud, unauthorised access, licence abuse, piracy, or misuse;
to manage refunds, chargebacks, disputes, and payment issues;
to comply with tax, accounting, legal, and regulatory obligations;
to improve our website, products, documentation, and customer experience;
to send service messages about purchases, downloads, licence information, updates, or important product notices;
to send marketing emails where permitted;
to measure website performance and advertising effectiveness;
to protect our legal rights and enforce our Terms of Service and Software Licence Agreement.
6. Lawful Bases for Processing
We process personal information under one or more lawful bases under UK data protection law.
These may include:
Contract
We process information where it is necessary to provide products or services you have requested, such as processing your order, delivering software, managing your licence, and providing support.
Legal Obligation
We process information where we need to comply with legal obligations, including tax, accounting, VAT, fraud prevention, consumer law, and record-keeping requirements.
Legitimate Interests
We process information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights. This may include improving our products, protecting against piracy or fraud, managing customer relationships, securing our website, responding to support requests, and running our business.
Consent
We rely on consent where required, including for certain marketing communications and non-essential cookies or similar tracking technologies. You can withdraw consent where processing is based on consent.
7. Marketing Communications
We may send you marketing emails if you have subscribed, purchased from us where permitted by law, or otherwise given consent. Marketing emails may include product updates, new releases, offers, tutorials, or related information about ExciteIQ products. You can opt out of marketing emails at any time by clicking the unsubscribe link in an email or contacting support@exciteiq.com.
We may still send important service messages relating to your purchase, licence, download, support request, account, or legal notices even if you unsubscribe from marketing.
8. Payment Processing
Payments may be processed by third-party payment providers such as Stripe, PayPal or other checkout providers. When you make a purchase, your payment information is handled securely by the payment processor. ExciteIQ does not store or have access to your full card number, CVV, or complete payment card credentials. Payment processors may collect and process your personal information in accordance with their own privacy policies and legal obligations.
9. Third-Party Services We May Use
We may use third-party service providers to operate the website and provide our products. These may include:
website hosting and ecommerce platforms, such as Squarespace;
payment processors, such as Stripe or PayPal;
email and newsletter providers;
licensing and software activation providers;
analytics providers, such as Google Analytics;
advertising platforms, such as Google, Meta/Facebook, YouTube, or similar platforms;
affiliate or referral tracking systems;
customer support tools;
cloud storage or file delivery services;
accounting, tax, and business administration tools.
These providers may process personal information on our behalf or as independent controllers, depending on the service. We only use third-party providers where we have a business reason to do so and where appropriate safeguards are in place.
10. International Transfers
Because we use online services and technology providers, your personal information may be processed outside the United Kingdom. Where personal information is transferred internationally, we aim to ensure that appropriate safeguards are used where required by law. These may include adequacy regulations, standard contractual clauses, data processing agreements, or other lawful transfer mechanisms.
11. How Long We Keep Personal Information
We keep personal information only for as long as reasonably necessary for the purposes described in this policy.
Typical retention periods may include:
order and transaction records: usually kept for tax, accounting, and legal record-keeping purposes;
licence and activation records: kept for as long as needed to manage the licence, prevent misuse, and provide support;
support communications: kept for as long as needed to resolve the issue and maintain customer history;
marketing records: kept until you unsubscribe or ask us to delete them, subject to any suppression list needed to honour your opt-out;
website analytics: retained according to the settings of the relevant analytics provider;
legal dispute records: kept for as long as necessary to protect our legal rights.
We may retain some information longer where required by law, tax rules, accounting obligations, fraud prevention, dispute handling, or enforcement of our Terms.
12. How We Protect Personal Information
We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure. These measures may include secure third-party platforms, access controls, password protection, encryption where appropriate, limited access to customer data, and monitoring for misuse. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.
13. Your Data Protection Rights
Depending on your location and applicable law, you may have rights in relation to your personal information.
These may include the right to:
access the personal information we hold about you;
ask us to correct inaccurate or incomplete information;
ask us to delete your personal information;
ask us to restrict how we use your information;
object to certain types of processing;
ask for a copy of your information in a portable format;
withdraw consent where processing is based on consent;
complain to a data protection authority.
To exercise your rights, contact us at support@exciteiq.com.
We may need to verify your identity before responding to a request.
You also have the right to complain to the UK Information Commissioner’s Office. However, we would appreciate the opportunity to deal with your concern first.
14. Children
Our website and products are not intended for children. You must be at least 18 years old to purchase or use ExciteIQ software. We do not knowingly collect personal information from children.
15. Cookie Policy
This section explains how ExciteIQ uses cookies and similar technologies.
Cookies are small text files placed on your device when you visit a website. Similar technologies may include pixels, tags, scripts, local storage, web beacons, device identifiers, and other tracking or storage technologies.
The UK rules on cookies and similar technologies are covered by the Privacy and Electronic Communications Regulations, and they apply to cookies and similar technologies even where the data is anonymous. The ICO also explains that PECR can cover technologies such as tracking pixels, link decoration, web storage, fingerprinting techniques, scripts and tags.
16. Types of Cookies and Similar Technologies We Use
We may use the following types of cookies and similar technologies.
16.1 Strictly Necessary Cookies
These are needed for the website to work properly.
They may be used for:
shopping cart functionality;
checkout;
security;
fraud prevention;
session management;
remembering cookie choices;
account login, where available;
digital product delivery.
These cookies cannot usually be switched off through our website because the website may not function correctly without them.
16.2 Analytics Cookies
Analytics cookies help us understand how visitors use the website.
They may tell us:
which pages are visited;
how long visitors spend on pages;
which products are viewed;
how visitors arrive at the website;
whether marketing campaigns are effective;
whether visitors experience errors or performance issues.
We may use analytics tools such as Google Analytics or similar services.
16.3 Advertising and Tracking Cookies
Advertising cookies and pixels may be used to measure advertising performance and help show relevant ads. They may be used by platforms such as Google, Meta/Facebook, YouTube, or similar advertising services. These technologies may track visits, conversions, purchases, page views, and interactions with adverts or website content.
16.4 Affiliate and Referral Cookies
If we operate an affiliate or referral programme, cookies or tracking links may be used to identify which affiliate or referral source sent a visitor to the website. This helps us attribute purchases and manage referral commissions.
16.5 Functionality Cookies
Functionality cookies may remember choices you make, such as preferences, region, currency display, or other website settings.
17. Consent for Cookies
We may ask for your consent before placing non-essential cookies or using similar tracking technologies. Strictly necessary cookies may be used without consent because they are required to operate the website or provide a service you requested. Analytics, advertising, affiliate, and similar non-essential technologies may require consent depending on how they are used. Where consent is required, you can accept, reject, or manage your choices using the cookie banner or cookie settings tool provided on the website. You can also control cookies through your browser settings.
18. Managing Cookies
You can manage or delete cookies through your browser settings.
Most browsers allow you to:
view cookies;
delete cookies;
block cookies;
block third-party cookies;
clear cookies when closing the browser;
set preferences for specific websites.
If you block some cookies, parts of the website may not work correctly, including checkout, account access, cart functionality, or digital product delivery.
19. Third-Party Cookies
Some cookies and tracking technologies may be set by third-party services used on our website.
These may include payment processors, analytics providers, advertising platforms, video platforms, embedded content providers, affiliate systems, and ecommerce services.
We do not fully control third-party cookies. You should review the privacy and cookie policies of the relevant third-party providers for more information.
20. Embedded Content and External Links
Our website may include embedded content or links to external websites, such as videos, documentation, trading platform resources, payment pages, or third-party services.
Embedded content from other websites behaves in the same way as if you visited that website directly. Those websites may collect data, use cookies, embed tracking, and monitor your interaction with their content.
We are not responsible for the privacy practices of third-party websites.
21. Changes to This Policy
We may update this Privacy Policy and Cookie Policy from time to time.
Any updates will be posted on this page with a revised “Last updated” date.
Your continued use of the website after changes are posted means you accept the updated policy.
22. Contact Us
If you have any questions about this Privacy Policy, Cookie Policy, or how we handle personal information, please contact:
ExciteIQ
Email: support@exciteiq.com
Website: www.exciteiq.com